As the lead motion graphics designer for the 2024 Fanta Colourfest in Zambia, I spearheaded the visual and digital storytelling for one of the most vibrant and youthful events of the year. The festival, known for its dynamic fusion of music, art, and self-expression, required immersive and cutting-edge visuals to match the energy of its target audience.
Working under one of Africa's leading experiential marketing agencies, EXP Zambia Limited, my role involved crafting high-impact digital assets that seamlessly integrated with live performances and on-ground activities. I designed and animated visually captivating elements that set the tone for the festival's colorful theme, ensuring the branding and excitement of Fanta's campaign were brought to life. From LED screen animations to promotional social media content, my work energised the atmosphere, creating an unforgettable experience for attendees.
By blending vibrant colour palettes, fluid motion design, and seamless transitions, I delivered an engaging visual narrative that resonated with the audience, emphasising the theme of fun, creativity, and youthful expression that Fanta ColourFest embodies.