As the lead graphic designer for Lifebuoy’s Multivitamins campaign, I was responsible for creating an impactful visual presence for in-store and mall activations, showcasing Lifebuoy’s commitment to health and wellness. This campaign aimed to introduce consumers to the benefits of Lifebuoy’s multivitamin-enriched products, encouraging them to make proactive health choices.
Working with EXP Zambia Limited, I designed eye-catching setups for retail and activation spaces, incorporating dynamic visuals that emphasized vitality and the benefits of daily multivitamins. Through thoughtful design elements and vibrant layouts, I helped establish a memorable brand experience, positioning Lifebuoy as an essential part of everyday health routines.
